- Develop strategies and tactics to get the word out about our company and drive relevant traffic to our front door
- Deploy successful marketing campaigns and own their implementation from creation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy-writing, performance analysis.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard copy brochures.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Education: Bachelor’s degree of Marketing or any related field.Experience: +5 years in a similar position.Qualifications:Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting.Proficient with marketing-related software programs.A history of planning successful product launches and events.Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets and charts.A sense of aesthetics and a love for great copy and witty communication.Up-to-date with the latest trends and best practices in online marketing and measurement.Analytical and problem-solving skills for coming up with ideas to increase demand for products.