You will play a crucial role in executing marketing strategies, managing campaigns, and supporting the overall marketing activities of the company. This position requires a blend of creativity, analytical skills, and a deep understanding of the financial services industry. The ideal candidate will have experience in marketing within the software or financial services sector and possess excellent communication and organizational skills.

Responsibilities:

1.Campaign Management:

• Assist in the development, execution, and monitoring of marketing campaigns across various channels (email, social media, web, etc.).
• Coordinate with internal teams and external vendors to ensure timely delivery of marketing materials.
• Track and report on campaign performance metrics, providing insights and recommendations for optimization.

2. Content Creation:

• Collaborate with the content team to create compelling marketing materials, including social media posts, blog posts, whitepapers, case studies, and newsletters.
• Ensure all content aligns with the company’s brand voice and regulatory requirements.
• Manage the content calendar and ensure timely publication of materials.

3. Social Media Management:

• Oversee the company’s social media presence, including creating and scheduling posts, engaging with followers, and monitoring analytics.
• Develop and implement social media strategies to increase brand awareness and engagement.

4. Market Research:

• Conduct market research to identify trends, competitive analysis, and customer insights.
• Compile and present research findings to support strategic decision-making.

5. Marketing Operations:

• Maintain and update the marketing database and CRM system.
• Ensure compliance with data protection regulations and best practices.
• Assist in budget tracking and invoice processing.

6. Event Coordination:

• Assist in planning and executing industry events, webinars, and trade shows.
• Coordinate logistics, including registration, promotional materials, and post-event follow-up.

7. Collaboration and Communication:

• Work closely with the sales, product, and delivery teams to align marketing efforts with business objectives.
• Provide regular updates and reports to the marketing manager and other stakeholders.