- Research audience preferences and discover current trends
- Create engaging text, image and video content
- Design posts to sustain readers’ curiosity and create buzz around new products
- Measure web traffic and monitor SEO
- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
- Train co-workers to use social media in a cohesive and beneficial way
- Facilitate online conversations with customers and respond to queries
- Report on online reviews and feedback from customers and fans
- Develop an optimal posting schedule, considering web traffic and customer engagement metrics
- Oversee social media accounts’ layout
- Suggest new ways to attract prospective customers, like promotions and competitions
Proven work experience as a Social media coordinatorExpertise in multiple social media platformsIn-depth knowledge of SEO, keyword research and Google AnalyticsAbility to deliver creative content (text, image and video)Familiarity with online marketing strategies and marketing channelsAbility to gasp future trends in digital technologies and act proactivelyExcellent communication skillsMultitasking and analytical skillsBS degree in Marketing, New media or relevant field