• Conduct research to analyze market trends, customer behavior, and competitive
landscape, and prepare reports by collecting, analyzing, and summarizing data
• Support the Marketing Manager in evaluating and establishing the marketing
plan and strategy by assembling and analyzing sales forecasts, setting
objectives, planning and organizing promotional presentations, and updating
activity calendars
• Communicate campaign objectives, timelines, and deliverables to sales team,
and provide instructions for use or promotion
• Plan and manage meetings and events by identifying, assembling, and
coordinating requirements, establishing contacts, developing schedules and
assignments, and coordinating mailing lists
• Maintain a directory and inventory of sales support materials, ensuring all
resources are current and accurate, and coordinate the creation of new
materials as needed
• Continually seek and research new sources of prospective customer data, and
provide recommendations to sales and marketing leadership
• Coordinate with external digital agency to assure online campaigns are effective in
producing ROI
• Minimum of 2+ year working experience• Past work experience as a senior marketing executive or similar role• Knowledge of traditional and digital marketing, content marketing, and socialmedia marketing• Excellent research skills• Excellent writing, communication, and presentation skills• Proficiency in full Microsoft Office suite, Excel and PowerPointPreferred Qualifications• Experience working with budgets and forecasting• Previous work experience in FMCG