- Digital Marketing Management: Lead and mentor the digital marketing team in crafting and implementing innovative digital marketing campaigns across various platforms, including website, social media, email, and digital advertising.
- Content Creation and Management: Create, manage, and oversee digital content for social media, email marketing, blogs, and websites, collaborate with the design team to produce high-quality content, ensure all content is on-brand and consistent in terms of style, quality.
- Social Media Management: Manage the company’s social media profiles and presence, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other relevant platforms., Plan and execute social media campaigns, including promotions and paid advertising, engage with followers, respond to queries in a timely manner, and monitor customer reviews.
- SEO and SEM: Optimize website content and landing pages for search engines (SEO), Manage and optimize pay-per-click (PPC) campaigns, including Google AdWords, Analyze performance of search marketing campaigns and report on results.
- CRM Development: Drive the development and implementation of a comprehensive CRM strategy to optimize customer engagement, retention, and satisfaction.
- Performance Tracking and Optimization: Monitor and analyze the performance of marketing campaigns, utilizing data-driven insights to optimize strategies, enhance ROI, and drive continuous improvement.
- Budget Management: Manage marketing budgets effectively, allocating resources strategically to maximize impact and achieve desired outcomes.
- Analytics and Reporting: Track, measure, and report on the performance of all digital marketing campaigns, use data and analytics to make informed decisions and adjust strategies as needed, Provide insights and recommendations for improvement.
Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferredMinimum of 2 years’ experience as Digital Marketing Team leader or similar role (with experience in fashion industry/ business).Excellent command of English language.Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.Creative thinker with a passion for innovation and continuous improvement.