Main Accountabilities:

Develop marketing strategy and brand strategy for retail, distribution, e-commerce, and CRM across all products and consumer segments.

Set and administer an annual commercial budget.

Guide the day-to-day activities and empower the marketing, Retail, and Distribution teams and management across Mazaya’s product portfolio & Segments.

Continuously review market changes, consumer trends, and the activities of competitors, adjusting the marketing plan if necessary

Manage and refine the company’s social media presence.

Identify & assess new business opportunities.

Identify market research requirements and commission research studies.

Overseeing and managing relationships with digital, branding, PR, and communication agencies, suppliers, and service providers

Adds “Marketing depth” to the commercial leadership Team and provides strategic insight across the board.

A key contributor to the annual strategic & operational business planning process.

lead and develop the Brand and Marketing Communications strategy.

Maximize brand awareness amongst current and potential customer channels.

Respond quickly, proactively, and creatively to competitive business market forces

Discover, share, and disseminate relevant aspects of consumer behavior and experiences. Support the incorporation of the consumer perspective into product development.

Lead the improvement of store profitability by understanding the value of each customer segment and implementing marketing strategies, retention campaigns, and engagement programs that maximize their value.

Beat competition in customer satisfaction: Net Promoter Score

Ensures SMART goals are established for the commercial teams and conducts regular performance reviews and coaching for team members to ensure achievement of goals and sustainable performance.

Establish and support medium- and long-term development plans for all team members and prepare the team and his succession by developing line managers' capability and accountability.