Overview:

• A Digital Marketing Manager (also known as an Online Marketing Manager) is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services.
• This role requires a deep understanding of digital marketing strategies, tools, and trends to increase brand awareness, drive web traffic, and acquire leads/customers.

Key Responsibilities:

Strategy Development:

• Develop and implement comprehensive digital marketing strategies to achieve business goals.
• Analyze market trends and competitor activities to identify opportunities and threats.

Campaign Management:

• Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
• Coordinate with internal teams (e.g., content, design, sales) to ensure cohesive and effective marketing campaigns.

Content Creation and Management:

• Oversee the creation and optimization of engaging content for the company’s website, blogs, social media, and other digital platforms.
• Manage the content calendar to ensure timely delivery of campaigns and promotions.

SEO and SEM:

• Optimize website content and structure for search engines (SEO) to improve organic search rankings.
• Manage paid search campaigns (SEM) to maximize ROI on advertising spend.

Social Media Management:

• Develop and implement social media strategies to increase brand awareness and engagement.
• Monitor and respond to user interactions on social media platforms in a timely manner.

Data Analysis and Reporting:

• Track and analyze website traffic flow and provide regular internal reports.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Budget Management:

• Manage and optimize the marketing budget to ensure efficient spending and maximum return on investment.
• Allocate funds across different channels and campaigns based on performance and strategic priorities.

Customer Insights and Market Research:

• Conduct market research to understand customer needs, preferences, and behaviors.
• Use insights to refine marketing strategies and enhance customer experience.

Collaboration and Team Management:

• Lead and manage a team of digital marketing professionals.
• Collaborate with external agencies and vendors to execute marketing initiatives.

Staying Updated:

• Stay abreast of the latest digital marketing trends, tools, and technologies.
• Continuously seek out innovative ways to improve marketing performance and efficiency.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent communication and leadership skills.

Preferred Skills:

• Experience with A/B testing and multivariate experiments.
• Knowledge of HTML/CSS and web development principles.
• Familiarity with CRM software and digital marketing tools.
• Creative thinking and problem-solving skills.

Reporting:

• Reports to: Chief Marketing Officer (CMO) or Director of Marketing.
• Supervises: Digital Marketing Specialists, Content Creators, Social M
• Employment Type: Full-time position.
• Location: Cairo Sheraton
• This job description outlines the key responsibilities and qualifications for a Digital Marketing Manager, providing a comprehensive view of what the role entails and the skills required to succeed