We are looking for an aggressive, driven HORECA Sales Manager to lead our market expansion, build, and close in equal measure. In this role, you will be a key player in expanding our market presence and solidifying our reputation as a leader in the HORECA food and beverage sector. You will own our commercial funnel across hotels, restaurants, and cafes, identify new business opportunities, and build strong partnerships. This is a hands-on, player role: you will carry an individual revenue target for key accounts, lead and mentor the sales team, and take end-to-end ownership of driving growth while solving operational and distribution bottlenecks across Egypt.

Responsibilities

• Achieve monthly and quarterly sales revenue and volume targets across the HORECA sector.

• Develop and execute business growth strategies to expand our market presence, identify new client opportunities, and capture untapped segments.

• Conduct market research to track F&B trends, competitor pricing, and potential new distribution channels across Egypt.

• Manage the entire sales cycle from prospecting luxury hotels, fine-dining restaurants, and cafes to closing and retention.

• Build, maintain, and deepen strong client relationships with executive chefs, F&B directors, and purchasing managers.

• Negotiate and close high-value contracts, supply agreements, and custom product listings.

• monitor the sales team, providing regular coaching to drive individual and collective performance growth.

• Increase average order value and brand visibility through strategic cross-selling, product bundling, and menu placements.

• Run targeted campaigns to reactivate inactive accounts, introduce new imported specialty lines, and prepare weekly/monthly sales performance and collection reports.

Requirements

• 3–6 years of sales experience, with a strong preference for background within the HORECA food and beverage sector in Egypt.

• Goal-oriented and results-driven, with a proven track record of acquiring new key accounts and achieving ambitious sales targets.

• Strong Arabic and English communication, presentation, and high-level negotiation skills.

• Established network and relationships with hospitality decision-makers and restaurant groups.

• Exceptional analytical abilities, capable of managing pipelines and tracking commercial KPIs.

• Skilled in sales tools and MS Office for data-driven performance analysis.

• Bachelor’s degree, with an educational background in business administration, marketing, or sales preferred.

• Hands-on, field-oriented mindset with a valid driver's license and reliable transportation for regular client visits.

Preferred Background

Candidates with prior experience handling imported specialty foods, gourmet dairy, premium beverages, fresh/frozen proteins, or luxury hospitality supplies in Egypt are strongly encouraged to apply. Prior exposure to major hotel chains (Marriott, Hilton, Accor, etc.) and top restaurants will be considered a significant advantage.