We are looking for an experienced Senior Media Buyer to lead our paid advertising efforts across digital platforms. You will own the planning, execution, and continuous optimization of campaigns, managing budgets to maximize return on ad spend (ROAS) and minimize customer acquisition cost (CPA).

• Plan, launch, and manage paid campaigns across Meta, Google Ads, TikTok, Snapchat, and other platforms.
• Develop media buying strategies and allocate budgets across channels based on performance and business goals.
• Optimize campaigns daily (bidding, audiences, creatives, placements) to hit target KPIs.
• Run A/B tests on ads, audiences, and landing pages.
• Monitor performance and analyze data using GA4, Google Tag Manager, Pixel, and Conversion API.
• Produce weekly and monthly reports with insights and recommendations for management.
• Collaborate with design and content teams to develop high-performing creatives.
• Work with the sales team to improve lead quality.
• Stay current with platform updates, competitor activity, and industry best practices.
• Mentor and review the work of junior media buyers (where applicable).

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 4-6 years of experience in media buying / performance marketing.
• Proven track record managing large ad budgets (please specify figures where possible).
• Expert in Meta Ads Manager and Google Ads; solid working knowledge of TikTok and Snapchat Ads.
• Strong tracking and analytics skills (Pixel, GTM, GA4, UTM).
• Highly analytical, with a data-driven approach to decision-making.
• Fluent in English and Arabic (written and spoken).