Digital Marketing & Social Media Executive

Experience: 0 – 2 Year
Company Type: Software Product Company
Employment Type: Full-time (Remote)
Location: Egypt – Remote

About the Role:

We are a growing software product company looking for a proactive Digital Marketing & Social Media Executive to help build our product’s online presence, generate awareness, and support lead generation. This role is ideal for someone who wants hands-on exposure in product marketing, SaaS branding, and digital growth.

Key Responsibilities:

• Manage and grow social media channels for the software product (LinkedIn, Instagram, X, etc.)

• Create product-focused content such as feature highlights, updates, use cases, demos, and customer benefits

• Develop clear and engaging captions and posts that communicate product value in Arabic and English.

• Write simple, clear captions and posts explaining product value

• Schedule content and engage with followers (comments, DMs)

• Support lead generation campaigns through organic and paid channels

• Assist in running and optimizing paid ads (Meta / Google / LinkedIn) under guidance

• Support SEO activities for product website and blogs

• Track campaign performance and prepare basic reports (leads, reach, engagement)

• Coordinate with product, design, and tech teams for launches and updates

• Stay updated with SaaS and digital marketing trends

Requirements

Required Skills & Knowledge:

• Basic understanding of digital marketing and social media

• Interest in software products / SaaS marketing

• Ability to understand product features and explain them in simple language

• Basic knowledge of ads, SEO, and analytics

• Good written communication skills

• Arabic and English proficiency is mandatory

• Portfolio is mandatory

• Creative mindset with a willingness to learn and experiment

• Ability to handle multiple tasks in a fast-paced startup environment

• Basic knowledge of tools like Canva, Meta Business Suite (preferred)

• Basic graphic design skills will be an added advantage