Company Description La Viva Health is a software company focused on delivering innovative products in Digital Health, guided by the core values of Care, Excellence, and Loyalty. The organization is dedicated to improving health outcomes through technology that supports patients, providers, and partners. La Viva Health strives for the highest standards in product quality, user experience, and service delivery. The team remains committed to building long-term relationships with clients and staying true to its mission of advancing digital care solutions. Role Description The Senior Performance Marketer is a full-time, on-site role based in Heliopolis, responsible for driving customer acquisition, engagement, and retention across digital channels. Day-to-day tasks include planning and executing performance marketing campaigns, managing budgets, and optimizing channels such as search, social, display, and affiliate marketing. The role involves analyzing campaign data, generating insights, and preparing performance reports to guide strategic decisions. The Senior Performance Marketer will collaborate closely with product, marketing, and design teams to develop creative assets, messaging, and landing pages that improve conversion rates. This role also includes experimenting with new growth tactics, staying current with industry trends, and ensuring marketing initiatives align with La Viva Health’s mission and brand values. Qualifications Demonstrated expertise in performance marketing, including hands-on experience with paid search, paid social, display, and remarketing campaigns. Strong analytical skills with proficiency in using analytics tools (e.g., Google Analytics, ad platform dashboards) to interpret data and optimize campaigns. Experience in conversion rate optimization, A/B testing, and funnel analysis to improve acquisition and retention metrics. Ability to develop and manage marketing budgets, forecast performance, and allocate spend efficiently across channels. Proficiency in marketing technology tools such as ad managers, tracking systems, and basic familiarity with marketing automation or CRM platforms. Excellent written and verbal communication skills, with the ability to translate complex data into clear recommendations for stakeholders. Proven experience collaborating with cross-functional teams, including product, design, and content, to execute integrated campaigns. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees or relevant certifications are an advantage. Previous experience in health tech, digital health, or Saa S is beneficial, along with an interest in healthcare innovation. Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.