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“Graphic designer” is a general term used to refer to a designer or artists whose main occupation is to create visual images using typography, illustration, and photography.Graphic designers have many roles and tasks, including the creation of logos, advertisements, brochures, signage, packaging, and websites. Graphic designers can specialize in one or many areas or they may work broadly.Graphic designers are typically hired for their expertise and knowledge to create visual images. However, graphic designers are also involved with storytelling. Therefore, graphic designers work closely with writers, editors, and publishers on campaigns, books, magazines, newspapers, and advertisements.
Job Brief
We're looking for a Graphic Designer to help us create amazing visual content for our website and social media platforms. If you're a creative and passionate individual with a strong understanding of graphic design principles, then we want to hear from you!
Graphic Designer Duties
- Manage the graphic design team, overseeing the design efforts of others, and coordinating communication between graphic designers, marketing team, and clients
- Research and identify new trends in the marketplace, and leverage the creativity of graphic designers to create innovative advertising pieces
- Research, evaluate, create, and implement new advertising/marketing strategies
- Ensure that design elements are appropriate for the intended audience and are compatible with the overall brand image
- Research and identify new sources of revenue
- Maintain high quality standards to ensure the company’s brand integrity
Graphic Designer Responsibilities
- Gather project and design objectives, analyze company branding, and conceptualize creative solutions
- Create promotional materials, including logos, business cards, postcards, invitations, posters, etc., using a variety of formats and techniques
- Create mockups and prototypes using Adobe Creative Suite and photo-editing software, and present final designs to clients for approval
- Produce final files ready for printing, managing print vendors, and maintaining budgets
- Identify client/consumer needs and set design standards for presentations, sales materials, websites, etc.
- Work with sales teams and project managers to ensure brand consistency
Requirements And Skills
- Bachelor’s degree in graphic design, advertising, or related field
- 3+ years experience in multiple disciplines of graphic design
- Knowledge of graphic design software
- Proficiency in Adobe Creative Suite
- Knowledge of photography, illustration, and typography
- Excellent communication and presentation