As our SEO Specialist, you will:
• Conduct SEO Activities:
Implement comprehensive SEO strategies including identifying target keywords, optimizing title tags, meta descriptions, URL slugs, and applying schema markup to improve organic search rankings.
• Content Optimization:
Review and optimize content quality, ensuring that it is enriched with target keywords, subheadings are marked up correctly, and the content is engaging and visually appealing.
• AI Tool Proficiency:
Leverage AI tools such as Bard, ChatGPT, etc., to create a plethora of SEO-friendly articles to enhance our digital footprint and improve organic traffic.
• Trend Analysis:
Stay abreast of trends on platforms like YouTube and TikTok to identify and utilize trending keywords effectively, aiming to boost content virality and organic reach.
• Page Optimization:
Work towards improving page speed and ensuring all pages are mobile-friendly and properly indexed.
• Cross-functional Collaboration:
Work closely with content creators, marketing teams, and other stakeholders to align SEO strategies with overall business goals and brand voice.
• Reporting & Analysis:
Regularly analyze and report on the performance of SEO initiatives, refining strategies as necessary to optimize results.
• Experience: A minimum of 5 years of hands-on experience in SEO with a proven track record of successful SEO strategy implementation.• Education: Bachelor’s degree in Marketing, Information Technology, or a related field. An equivalent combination of education and experience will also be considered.• Technical Skills: Proficient in SEO tools and platforms, with experience in utilizing AI tools for content creation.• Platform Knowledge: Deep understanding of platforms like YouTube and TikTok and their respective algorithms, with experience in leveraging them for organic reach and engagement.• Analytical Skills: Strong analytical skills with the ability to interpret and leverage data to drive decision-making.• Communication Skills: Exceptional verbal and written communication skills.• Adaptability: Ability to stay current with the latest industry trends and adapt strategies as needed.