Who are we?

Founded in 2011, Our story began with a mission to provide full ophthalmic sector solutions & beyond. Our passion for healthcare & optics is endless, with expert opticians and unique designs, we bring our vision and products to life. 

Our Why:

One third of the global population (3 billion people) needs vision correction, making it the world’s biggest disability. 32 million Egyptians have visual impairment that can be avoided or improved. We are committed to spreading awareness, eradicating visual impairments, and providing expertise through our eye care professionals.

Our How:

By utilizing the advantages of our coverage by sales team & the presence of our products in hospitals & clinics – optical stores – beauty centers, we are aiming to serve our clients better and faster than ever before. Our commitment to quality made us partner with the top brands in Contact Lenses, Ophthalmic lenses & Eyewear producer worldwide; Johnson & Johnson, Bella Color Contact Lenses – Kodak Ophthalmic Lens – Polar Eyewear – Kodak Eyewear – Nano Kids Eyewear – Slastik Reading Glasses – Guy Laroche Eyewear – Pertegaz Eyewear – Addolfo Domimguez Eyewear – Mr. Wonderful Eyewear. Making us perfectly positioned for the future. Our promise to our customers is exceptional customer care and integrity in every interaction.

Job Description

Job Title: Social Media Specialist
Department: Marketing
Reporting to: Business Development Manager

What You’ll Be Doing

The Social Media Specialist will leverage their creativity, communication, and analytical skills to manage and enhance the company’s presence across various social media platforms. In this role, you will develop strategies to increase brand awareness, foster engagement, and drive customer acquisition and retention. You will collaborate with internal teams and external partners to create, execute, and optimize social media campaigns that align with the company’s objectives. Additionally, you will monitor and moderate user-generated content and discussions to maintain a positive and inclusive community environment.

Major Duties

• Monitor and moderate user-generated content and discussions to maintain a positive and inclusive community environment.
• Develop and implement a comprehensive social media strategy aligned with marketing and sales objectives.
• Create and manage monthly content calendars for social media platforms.
• Design, write, and post content tailored to each platform, ensuring high levels of engagement.
• Plan, launch, and optimize paid advertising campaigns on Facebook, Instagram, TikTok, and other social platforms.
• Coordinate with key accounts to develop branded visuals and social media content.
• Collaborate with marketing and sales teams to align campaigns with promotional calendars and brand objectives.
• Stay updated on social media trends, tools, and algorithms to identify new opportunities for growth and engagement.
• Aggregate insights from social media analytics tools to track performance, identify areas for improvement, and make data-driven recommendations.
• Foster community engagement by responding to comments, messages, and inquiries in a timely and professional manner.
• Report on key performance metrics and present actionable insights to stakeholders.