- Conceive and develop efficient and intuitive marketing strategies
- Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Initiate and control surveys to assess customer requirements and dedication
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
Proven experience as marketing executive or similar roleGood understanding of market research techniques, data analysis and statistics methodsThorough knowledge of strategic planning principles and marketing best practicesProficient in MS Office and marketing software (e.g. CRM)Familiarity with social media and web analytics (e.g. WebTrends)