Your Day as a Media Buyer and SEO Specialist at EPPS Might Include:

• Media Planning & Negotiation: Strategically plan, negotiate, and procure media placements across various platforms, such as Facebook, Instagram, LinkedIn, and traditional media channels. Ensure all media buys maximize ROI and effectively target the right audience.
• Advertising Strategy Development: Design and implement advertising strategies that align with business goals and market trends, ensuring campaigns resonate with the target audience, especially in B2B contexts.
• Collaborative Coordination: Work closely with marketing and sales departments to align media buying strategies with broader promotional initiatives, creating synergy across all touchpoints.
• Performance Reporting: Generate detailed reports on social media performance and media buying outcomes using platforms like Google Analytics and Google Ads, offering insights for optimizing future campaigns.
• SEO Audits & Recommendations: Conduct comprehensive SEO audits of websites and provide actionable recommendations to improve site visibility and performance on search engines.
• SEO Implementation: Lead and implement SEO strategies, continuously optimizing website content to improve search rankings and user experience.
• Campaign Analysis & Monitoring: Monitor and analyze all SEO and SEM efforts, using analytics tools to track performance and make data-driven recommendations.
• Staying Ahead of Industry Trends: Stay updated on the latest trends in SEO, SEM, and media buying to ensure strategies remain competitive and aligned with industry best practices.

What We Hope You Bring to the Table:SEO Expertise: In-depth understanding of SEO principles and best practices, with the ability to drive measurable results in search engine rankings.Cross-Platform Familiarity: Familiarity with multiple platforms for media buying, including digital (Facebook, Instagram, LinkedIn), print, and broadcast.Negotiation Skills: Strong negotiation skills, with the ability to secure favorable media buys and build solid relationships with media vendors.Analytical Abilities: Strong analytical mindset, with the ability to interpret campaign performance data and provide data-driven recommendations.Collaboration Skills: Ability to work seamlessly with cross-functional teams, ensuring smooth collaboration with marketing, sales, and external vendors.So, What are the Job Requirements?Education: Bachelor’s degree in Marketing, Advertising, or a related field.Experience: Proven experience in media buying, particularly in B2B contexts, is essential. Previous experience with Facebook Ads, Instagram Ads, LinkedIn Ads, and managing Google Analytics and Google Ads is highly valuable.Technical Skills: Strong proficiency in SEM tools and SEO platforms, with the ability to conduct SEO audits and implement optimizations.Language Proficiency: Excellent verbal and written communication skills in English for clear messaging and effective collaboration.Communication Skills: Excellent communication and presentation skills, with the ability to clearly articulate strategies and campaign outcomes to internal teams and external stakeholders.Attention to Detail: Detail-oriented approach to managing campaigns, ensuring accuracy and thoroughness in reporting and implementation.