Senior Performance Manager

Must Have Experience:

6-8 years of experience managing and optimizing digital advertising campaigns.

Bachelor’s degree in Marketing, Business, Advertising, or a related field.

Proven track record of success in performance marketing, with at least 6 years of experience managing and optimizing digital advertising campaigns.

Excellent knowledge of research requirements for effective performance marketing strategy.

Expertise in digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, with a strong understanding of bid management, targeting options, and optimization techniques.

Advanced proficiency in analytics tools such as Google Analytics, Google Tag Manager, and data visualization platforms.

Core Competencies

• Exceptional Communication skills

• Fluency in English

• Relationship Management

• Attention to Detail

• Problem Solving

• Strong analytical skills and data analysis proficiency

Technical Competencies

• Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).

• Expertise in analytics and tracking tools (e.g., Google Analytics, Google Tag Manager).

• Advanced analytics and data interpretation skills

• A/B testing and optimization techniques

• Market research and audience segmentation

• Campaign management and performance tracking

• Understanding of HTML, CSS, and JavaScript for landing page optimization is a plus.

• Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).

• Expertise in analytics and tracking tools (e.g., Google Analytics, Google Tag Manager).

• Advanced analytics and data interpretation skills

• A/B testing and optimization techniques

• Market research and audience segmentation

• Campaign management and performance tracking