Job Purpose
The Senior Customer Insights Analyst main role is to optimize customer experiences, drive business growth, and enhance customer loyalty through leveraging data and analytics that will help the company across the regions to better understand our customer behavior and market trends. This will facilitate the decision-making process across different stakeholders in the company, support our company's CRM initiatives and optimize customer engagement strategies as well as identifying potential areas of development that are not currently being addressed.
Qualifications And Education
- Bachelor’s Degree in business, Information Systems, Statistics or any relevant field
- Strong knowledge of Customer analytics, customer insights, business analyst, data analyst.
- Strong analytical and problem-solving skills.
- Highly analytical and data driven thinking.
- Data Visualization tools is a plus (Power BI, Tableau,).
- Google Analytics platform and omni channel experience is a plus.
Experience
- 3-5 years of experience in analytical role or any relevant experience.
- Experience in ERP systems (SAP is preferred).
Job Responsibilities
- Utilize advanced analytics techniques to extract insights from customer data, analyze customer behavior, preferences, and trends to identify opportunities for enhancing customer experiences.
- Conduct recurrent and ad-hoc customer related analysis for the various stakeholders in the group.
- Create reports and dashboards to track CRM performance, customer metrics, and pre/post campaign results.
- Work closely with the Data Engineering team to maintain and enhance CRM systems and databases.
- Ensure data integrity and accuracy, recommend, and stay up to date with database changes, and identify external data sources to support or improve the timely production and delivery of accurate analysis and insight.
- Stay updated on CRM trends, emerging technologies, and best practices.
- Conduct competitive analysis and benchmarking to identify opportunities for innovation and improvement.
- Deep dive into the company’s data (sales, visits, consumer behavior, external data) to understand customer behavior and business performance and recommend action points.