• Develop and implement strategic PR plans to raise the agency's profile and that of its clients.
• Manage media outreach, including pitching stories, arranging interviews, and responding to media inquiries.
• Plan and coordinate press events, press conferences, and other public-facing activities.
• Write and distribute press releases, bylined articles, and other PR content.
• Maintain and update the agency's online newsroom, social media channels, and other digital PR assets.
• Collaborate with the agency's marketing and creative teams to ensure PR efforts are integrated.
• Track and report on PR metrics and campaign performance.
• Stay up-to-date on industry trends and best practices in PR and communications.
• Measure and report on the success of PR initiatives, including key performance indicators (KPIs) and return on investment (ROI)

Required Qualifications:

• 5+ years of experience in public relations, preferably in an advertising or creative agency setting
• Excellent written and verbal communication skills
• Strong media relations and networking skills
• Experience with social media, digital PR, and content creation
• Ability to work collaboratively with cross-functional teams
• Strong organizational and project management skills
• Bachelor's degree in communications, journalism, or a related field