Key Responsibilities:

Content Creation & Curation:

• Develop, create, and publish high-quality, engaging content (text, images, videos, etc.) that aligns with the brand’s voice and strategy.
• Curate content from external sources to complement the company’s messaging.

Social Media Management:

• Manage and maintain all social media accounts (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.).
• Schedule posts using social media management tools like Hootsuite, Buffer, or Sprout Social.
• Monitor social media channels for brand mentions and engage with users.

Community Engagement:

• Respond to comments, messages, and inquiries in a timely manner.
• Foster and build relationships with followers, influencers, and brand advocates.
• Organize and run social media campaigns, contests, and giveaways to increase engagement.

Analytics & Reporting:

• Track and analyze key metrics such as engagement rates, reach, impressions, and conversion rates.
• Generate regular reports on social media performance and provide insights for improvement.
• Utilize tools like Google Analytics, Facebook Insights, and other social media analytics platforms to inform strategies.

Strategy Development:

• Collaborate with the marketing team to develop and execute social media strategies that align with overall marketing goals.
• Stay updated on the latest social media trends, algorithms, and best practices to keep the brand relevant.

Brand Consistency:

• Ensure all social media content is consistent with the brand’s voice, style, and tone.
• Develop guidelines for social media usage within the company.

Paid Social Media Advertising:

• Plan and execute paid social media campaigns, including budget management and ad creation.
• Optimize ads for better performance and ROI.