Digital Strategy Development:

• Develop and execute digital marketing strategies to meet business objectives.
• Apply different digital strategies according to marketing objectives and KPIs.
• Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
• Implement ASO best practices to enhance app visibility and downloads in app stores.
• Optimize content and keywords to improve search engine and app store rankings.
• Identify growth opportunities across various channels.
• Develop and manage customer acquisition strategies.
• Utilize SEO, SEM, email marketing, and social media.

Customer Engagement: 

• Develop and execute strategies to engage customers across various digital platforms.
• Monitor and analyze customer interactions to improve engagement tactics.
• Implement personalized marketing approaches to enhance customer experience.

App & Web Marketing:

• Manage marketing initiatives for both Mobile App and website to drive user acquisition and engagement.
• Collaborate with development teams to ensure seamless integration of marketing strategies with app and web functionalities.
• Analyze App and Web performance metrics to inform marketing strategies.

Data Measurement & Visualization:

• Utilize data measurement & visualization tools to track marketing performance.
• Create dashboards and reports to provide insights and recommendations.
• Ensure data accuracy and integrity in all reporting activities.

Operations Alignment:

• Communicate with the operations team to ensure all marketing efforts are aligned with their goals.
• Collaborate with the operations team to integrate marketing strategies with operational