1. Selling and marketing Electrical  Product through distribution network further to ensure availability of  products in all geographical regions in Egypt.
2. Establishing new relationships and maintaining existing relationships with Traders  and distributors
3. Targeting new customers and business opportunities to increase company market share.
4. Conducting marketing surveys and keeping up with competitors’ prices, sales strategies, product offerings and competitive Advantages.
5. Leading, managing, coaching and training the sales team in retail Sector 
6. Plans , follow up  weekly and Monthly  visits, activities , targets  For  Sales Team 
7. Responsible for the implementation and execution of the Sales target for Sales Team , achieve the required  KPIs 
8. Increasing market awareness for our current and future  product portfolio.
9. Ensure availability of product stocks in warehouses before issue the purchase order.
10. Conducting regular market visits to existing & prospective clients to make sales pitches and promote  our products 
11. Participate in Forecast annual distribution sales.
12. Submit presentation/ reports about sales data, marketing analysis, surveys management when required.

Developing periodical analytical reports regarding sales achievements