Job Description: Senior Media Buyer / Performance Media Buyer

Location: New Cairo (Onsite)

Employment Type: Full-time

Working Days: 5 days per week — 2 days off

Industry: Advertising

About the Role

We are seeking an experienced and data-driven Senior Media Buyer / Performance Media Buyer to plan, execute, and optimize paid media campaigns across multiple digital platforms. In this role, you will own the full performance marketing cycle — from strategy and budget allocation to hands-on campaign management and reporting — with a strong focus on maximizing ROI and achieving client KPIs. The ideal candidate brings 3+ years of advertising industry experience and a proven track record of scaling campaigns and delivering measurable results.

Key Responsibilities

Media Strategy & Planning

Develop comprehensive paid media strategies aligned with client objectives, target audiences, and budgets.

Allocate budgets across platforms and campaigns to maximize performance and ROI.

Conduct audience research, competitor analysis, and market trend assessments to inform media plans.

Recommend the right channel mix (e.g., Meta, Google, TikTok, Snapchat, programmatic) based on campaign goals.

Campaign Execution & Management

Set up, launch, and manage paid campaigns end-to-end across multiple platforms.

Manage daily budgets, bids, and pacing to ensure efficient spend and delivery.

Implement tracking, pixels, and conversion events in collaboration with the analytics/tech team.

Continuously test creatives, audiences, placements, and bidding strategies to improve performance.

Performance Optimization & Analysis

Monitor campaign performance daily and optimize for KPIs such as ROAS, CPA, CPL, CTR, and conversion rates.

Identify underperforming campaigns and implement corrective actions promptly.

Conduct A/B tests and structured experiments to uncover performance opportunities.

Analyze data to extract actionable insights and refine targeting, creative, and funnel strategies.

Reporting & Client Communication

Prepare clear, accurate, and insightful performance reports (weekly, monthly, and quarterly).

Present results, insights, and recommendations to clients and internal stakeholders.

Translate complex data into simple, actionable narratives for non-technical audiences.

Collaborate with creative, account management, and strategy teams to align media efforts with broader campaign goals.

Budget & Vendor Management

Track and manage media budgets with full accountability for spend accuracy.

Coordinate with platforms, agencies, and vendors to ensure smooth campaign delivery.

Stay updated on platform changes, new ad products, and industry best practices.

Requirements

Criteria Details

Years of Experience 3+ years in media buying / performance marketing

Industry Experience Advertising industry (required)

Qualification/Degree Bachelor's degree in Marketing, Business, or a related field (preferred)

Work Location New Cairo (Onsite)

Working Days 5 days per week — 2 days off

Required Skills & Qualifications

3+ years of hands-on experience managing paid media campaigns in an advertising agency or performance marketing environment.

Strong command of major ad platforms: Meta Ads Manager, Google Ads (Search, Display, YouTube), TikTok Ads, Snapchat Ads, and familiarity with programmatic platforms.

Solid understanding of tracking tools (Google Analytics, Meta Pixel, GTM) and attribution models.

Proven ability to manage and scale budgets efficiently while hitting performance targets.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent communication and presentation skills.

Detail-oriented, proactive, and able to manage multiple campaigns simultaneously.

Up-to-date with the latest digital advertising trends, tools, and platform updates.

Preferred Qualifications

Experience in a BTL or full-service advertising agency.

Certifications in Google Ads, Meta Blueprint, or similar platforms.

Experience with e-commerce, lead generation, and app-install campaigns.

Familiarity with reporting dashboards (Looker Studio, Power BI, etc.).

Core Competencies

Strategic thinking and media planning

Data analysis and performance optimization

Budget management and ROI focus

Strong communication and client-facing skills

Proactive, adaptable, and results-driven mindset

Ability to work under pressure and meet tight deadlines