Alba Pharma is Hiring | Senior Media Buyer Location: Masr El Gedida

Responsibilities: Develop and execute business plans and campaigns for our well-known products across social media platforms (Facebook, Instagram, TikTok, YouTube, etc.) to achieve outstanding results. Develop effective media buying strategies and participate in media planning activities. Identify target audiences and create high-performing campaigns that drive conversions and revenue growth. Manage and optimize E-commerce conversion campaigns across Meta, Google Ads, and TikTok Ads. Build, launch, and optimize Messenger (MSGS) campaigns that direct users into automated chat flows, generating high-intent leads and supporting conversational sales funnels. Monitor and optimize Cost Per Message (CPM), conversion rates, and campaign profitability. Optimize plans and budgets according to the best media mix. Prepare campaign schedules and make adjustments when needed. Ensure ad creatives are compelling and displayed effectively. Monitor campaign performance, costs, and return on investment (ROI). Job Requirements: Bachelor's degree in any field. 2–5 years of experience in E-commerce conversion campaigns with previous experience in the Gulf market. Proven experience managing Google Ads and TikTok Ads campaigns with budgets of at least $10K/month and achieving strong ROI (2000+ orders per month). Hands-on experience with Messenger (MSGS) Campaigns, automated chat funnels, lead generation, and conversational marketing strategies. Strong understanding of social media KPIs, Pixels, Tracking, Tagging, and Attribution. Excellent knowledge of social media platforms and paid advertising strategies. Strong analytical, communication, planning, and problem-solving skills. Positive attitude, detail-oriented, with excellent organizational and multitasking abilities.