1. Marketing Planning & Execution

• Develop and execute annual and quarterly marketing plans aligned with the company’s business and sales objectives.

2. Digital Marketing

• Manage and develop the company’s digital presence across LinkedIn, Facebook, Instagram, website, and other relevant channels.

• Develop and manage content calendars, marketing content, SEO activities, digital campaigns, landing pages, email marketing, and LinkedIn outreach.

3. Sales & Marketing Support

• Develop and maintain sales and marketing materials, including Company Profile, Brochures, Presentations, Catalogues, Case Studies, and sector-specific materials.

• Support the sales team by developing clear Value Propositions and marketing messages for target industries.

4. Offline Marketing, Exhibitions & Events

• Plan and coordinate the company’s participation in exhibitions, conferences, and industry events, including pre- and post-event activities and lead follow-up.

• Coordinate related promotional materials, booth requirements, and corporate gifts when required.

5. Brand Management & Corporate Identity

• Maintain and strengthen the company’s brand image across all communication and marketing channels.

• Ensure consistent application of the company’s branding and corporate identity across:

  • Website.

  • Social Media.

  • Company Profile.

  • Presentations and quotations.

  • Printed marketing materials.

  • Exhibitions and events.

• Ensure consistency in visual identity, messaging, and overall brand presentation.

• Contribute to strengthening the company’s positioning as a professional, reliable, and trusted B2B printing and packaging solutions provider.

6. Content, Photography & Portfolio

• Plan and coordinate photography and video production for products, facilities, production lines, and completed projects.

• Develop and maintain a strong company portfolio and Case Studies showcasing the company’s capabilities and projects.

• Coordinate with designers, photographers, agencies, and other external suppliers when required.

7. Market Research & Performance

• Conduct market and competitor research to identify trends, customer needs, and new marketing opportunities.

• Monitor marketing performance, prepare periodic reports, and recommend improvements based on results and business objectives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• 3–5 years of relevant marketing experience, preferably in a B2B environment.

• Experience in manufacturing, printing, packaging, pharmaceutical, food, FMCG, or related industries is highly preferred.

• Good understanding of B2B and digital marketing, particularly LinkedIn, SEO, email marketing, and lead generation.

• Strong content creation and copywriting skills in Arabic and English.

• Excellent communication, coordination, organization, and project management skills.

• Ability to understand technical products and translate them into clear and effective marketing content.

• Good analytical and problem-solving skills with a results-oriented mindset.

• Proficiency in Microsoft Office, particularly PowerPoint and Excel.

• Familiarity with Google Analytics, SEO tools, social media platforms, email marketing tools, and CRM systems is an advantage.