Seek new business opportunities and develop them to maximize business growth. Achieve payroll & deposits targets via marketing and cross selling the wide range of products to existing/ potential customers attracting new deposits. Communicates the mission, vision, values and progress of ADIB to branch team. Provides leadership to a specific branch with a strong focus on sales, sales management and people management. Personally effective at building the business, deepening relationship and increasing targeted customer base through the execution of an effective sales process. Accountable for meeting financial targets. Ensures implementation of ADIB strategy through action plans aimed at acquiring, servicing and building targeted customers through relationship with ADIB. Develops and implements branch sales plan. Approve expenses within the assigned approval powers Provide regular and constructive feedback to management on the operational / business performance of the new branch concept. Manage, coach & train Branch Staff with the aim of elevating service level and creating team work spirit Optimizes branch trade area opportunities to develop target market potential and area profitability. Ensures that the branch team is properly trained to enable them to deliver. Ensures the safety and soundness of ADIB assets; applies and complies with all ADIB policies and procedures and regulatory requirements. Provides clear communication of objectives and plans to achieve them. Networks within the community in order to acquire new and enhance existing customer relationships and meet corporate objectives. Visible in representing ADIB’s commitment to the customer segments we serve. Achieving branch budget via effective sales management. Assist management in conducting management of change. Monitor and control Branch’s attrition, quality of services, quality of files, etc. Handle escalated customer issues, feedback and complaints Motivates the branch team to provide a superior banking experience. Handles more complex targeted customers relationships directly.