The SEO Specialist will develop and execute effective search engine optimization strategies to drive high-quality organic traffic. This role requires a balance of technical expertise, data analysis, and content strategy. The ideal candidate works cross-functionally with web developers, content creators, and marketing teams to ensure SEO best practices are seamlessly integrated across all digital assets.

Key Responsibilities

???? On-Page & Content Optimization Keyword Research: Perform continuous keyword discovery, expansion, and intent-mapping

. Content Alignment: Collaborate with editorial and copywriting teams to guide SEO-driven content programming.

Meta Optimization: Optimize page titles, meta descriptions, headings, and internal linking structures.

AEO Readiness: Optimize website content for AI Overviews, generative engines, and conversational search platforms.

????️ Technical SEOSite Audits: Conduct routine technical SEO audits to diagnose ranking, crawlability, and indexing issues.

Performance Enhancements: Partner with web developers to improve site speed, mobile responsiveness, and Core Web Vitals.

Structured Data: Implement and refine schema markup to target rich snippets and advanced SERP features.

???? Off-Page & Authority Building Link Building: Conceptualize and execute safe, high-quality backlink acquisition strategies.

Competitive Analysis: Research and analyze competitor link profiles, keyword targets, and search tactics

.???? Analytics & Reporting Performance Tracking: Monitor weekly and monthly performance metrics using Google Search Console and GA4.

Data Insights: Create comprehensive dashboards to report on traffic patterns, ranking trends, and organic conversions.

Job Requirements & Qualifications

Experience: 2–5 years of proven experience managing SEO campaigns and driving organic growth

. SEO Tool Proficiency: Deep expertise with platforms like SEMrush, Ahrefs, Moz, and Screaming Frog. Web Analytics: Strong command over Google Analytics 4 (GA4) and Google Search Console.

Technical Skills:

Basic foundational knowledge of HTML, CSS, and Java Script as they relate to bot crawling

. Communication: Outstanding ability to translate complex data into actionable recommendations for non-technical stakeholders

. Adaptability: A strong commitment to continuous learning to keep pace with rapid algorithm changes and emerging generative AI search trends