The Social Media, Marketing Specialist will develop, execute, and optimize our holistic digital presence. You will manage organic social media channels, design overarching marketing strategies, and directly buy and manage paid media space across multiple ad networks. The ideal candidate is 50% analytical growth hacker and 50% creative strategist.
Roles & Responsibilities
1. Paid Media Buying & Campaign Execution
Platform Management: Launch, manage, and scale paid campaigns across Meta Ads Manager, Google Ads, Tik Tok, and Linked In.
Budget Optimization: Allocate monthly ad spend strategically across channels to prevent overspending and hit core conversion targets.
A/B Testing: Run structured experiments on ad creatives, copy hooks, landing pages, and audience targeting parameters.
Technical Tracking: Deploy conversion pixels, UTM parameters, and custom events using Google Tag Manager for accurate attribution.
2. Social Media & Community Management
Strategy Development: Formulate organic social strategies tailored to specific platform demographics, interests, and behaviors.
Content Pipeline: Build visual content calendars, manage publishing workflows, and curate User Generated Content (UGC).
Audience Engagement: Nurture the brand's community by interacting directly via comments, direct messages, and tracking general brand sentiment.
Trend Harvesting: Monitor trending audio, formats, and cultural moments to quickly adapt content for higher viral potential.
3. Holistic Marketing & Strategy
Funnel Alignment: Map out comprehensive marketing funnels that guide users smoothly from initial awareness down to the final purchase.
SEO & SEM Sync: Research high-intent keywords to align paid search copy with on-page organic SEO efforts.
Creative Briefing: Coordinate closely with graphic designers and video editors to brief top-performing visual asset styles.
4. Data Analysis & Reporting
KPI Tracking: Monitor vital operational metrics daily, including CTR, CPC, CPA, CPM, and overall ROAS.
Insight Generation: Translate complex data points into actionable insights for the wider internal team. Competitor
Benchmarking: Run ongoing competitive research on industry players using tools like the Meta Ad Library.
Job Requirements & Qualifications
Experience: 3–5 years of dedicated experience handling digital media buying and organic brand channels.
Platform Mastery: Certified proficiency with Meta Blueprint, Google Ads, and Google Analytics 4.
Software Skills: Familiarity with creative asset evaluation tools (e.g., Motion) and creative planning tools (e.g., Canva, Cap Cut).
Core Competencies: Exceptional negotiation skills, mathematical comfort with data analytics, and strong copy-writing instincts.
Education: Bachelor’s degree in Marketing, Media, or a related field (or equivalent proven portfolio evidence).