Role Description The HORECA Sales Representative is a full-time, on-site role based in Cairo, Egypt, responsible for managing and growing a portfolio of hotel, restaurant, and café customers. Day-to-day tasks include visiting clients, presenting product offerings, negotiating prices and terms, and following up on orders to ensure timely delivery and customer satisfaction. The role involves identifying new business opportunities, developing sales plans for assigned territories, and maintaining accurate records of sales activities and customer interactions. The Sales Representative collaborates with internal teams such as logistics and finance to resolve issues, support smooth operations, and achieve sales targets. Regular market visits, competitor monitoring, and participation in promotions or events are also key aspects of this role. Qualifications Proven experience in HORECA or B2B sales, preferably within the foodservice, FMCG, or hospitality sectors. Strong relationship-building and negotiation skills, with the ability to manage accounts and maintain customer loyalty. Good communication and presentation skills in English; Arabic fluency and additional languages are a plus. Ability to work on-site, conduct frequent client visits across Cairo, and manage time and territory effectively. Basic understanding of sales processes, order management, and CRM or similar sales tracking tools. Comfort with using MS Office (Excel, Word, Power Point) and mobile communication tools for reporting and coordination. Self-motivated, target-driven, and able to work both independently and as part of a team. Bachelor’s degree in Business, Marketing, or a related field is preferred; relevant sales training or certifications are an advantage.