We are seeking a dynamic, strategic, and experienced Marketing Manager with a strong background in the healthcare and hospital sector to lead our marketing initiatives and elevate our brand presence.

Job Overview:

As our Healthcare Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies that drive patient acquisition, enhance brand awareness, and promote our specialized medical services. You will bridge the gap between clinical excellence and public awareness, ensuring our hospital remains the preferred choice for patients and medical professionals alike.

Key Responsibilities:

• Strategic Planning: Develop and implement annual marketing plans and budgets aligned with the hospital’s growth objectives.

• Brand Management: Maintain and elevate the hospital’s brand identity across all offline and digital touchpoints.

• Patient Acquisition: Design campaigns to promote specific medical departments, centers of excellence, and outpatient services.

• Digital & Social Media: Oversee the hospital’s website, SEO, and social media platforms to engage patients and share educational health content.

• Community Engagement: Organize health awareness campaigns, medical convoys, webinars, and community events.

• Doctor/PR Relations: Build strong relationships with the medical staff to highlight their expertise and promote internal doctors.

• Market Research: Analyze healthcare market trends, patient feedback, and competitor activities to identify new growth opportunities.

• Crisis Communication: Assist in managing the hospital’s reputation and public relations during critical situations.

Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field (MBA is a plus).

• Experience: Minimum of [5-7] years of marketing experience, with at least [3] years specifically within a hospital or major healthcare facility.

• Proven Track Record: Demonstrated success in executing healthcare marketing campaigns and driving patient volume.

• Digital Savvy: Strong understanding of digital marketing tools, healthcare SEO, and social media management.

• Skills: Excellent communication, storytelling, and public relations skills.

• Regulations: Deep knowledge of medical advertising regulations, healthcare ethics, and patient privacy laws