• Develop digital marketing plans aligned with organizational goals.

• Create integrated plans with PR & Fundraising teams to cover announcements and campaigns.

• Plan and lead digital campaigns for different business units.

• Define campaign objectives, strategic targets, KPIs, and tone of voice.

• Execution & Monitoring:

• Ensure effective execution of all digital plans and campaigns within timelines and budgets.

• Monitor performance across all digital channels and ensure targets are achieved.

• Coordinate awareness campaigns with internal teams and external partners.

• Follow up on published content, measure impact, and optimize performance.

• Oversee content quality and ensure continuous improvement.

• Set and achieve KPIs for the digital marketing team.

• Reporting:

• Prepare periodic performance and impact reports.

• Create reports for partnerships, collaborations, and awareness campaigns.

• Analyze digital channel performance and propose improvement plans.

• Report on marketing and branding impact across all digital platforms.
   

Requirements

• Minimum 3 years of experience as a Digital Marketing Team Leader.

• Previous experience in NGOs is preferred.

• Strong communication, presentation, negotiation, and networking skills.

• Strong leadership, planning, and follow-up skills.

• Excellent writing skills.