Job description

A skilled Copywriter with 4 to 6 years of experience in creating compelling marketing content is sought. The ideal candidate will be responsible for producing high-quality marketing materials that enhance brand identity and drive sales through various digital and traditional channels.

Responsibilities:

• The Copywriter will create professional marketing content including advertisements, brochures, landing pages, email campaigns, and creative texts specific to brands.
• Understanding the services offered in depth and transforming them into clear and persuasive marketing messages targeting the appropriate audience and prompting them to take action (purchase, register, contact).
• Working directly with the marketing team to ensure the alignment of texts with visual advertisements and the overall strategy of the campaign.
• Preparing and developing diverse content that supports the company's activities (articles, posts, short videos, informative texts).
• Improving content performance based on performance indicators (Conversion Rate, Leads, CTR).
• Experience in writing Performance Marketing ads.
• Writing professional posts for social media that align with the visual and verbal identity of the company.
• Simplifying accounting and tax concepts and transforming them into easily understandable and appealing content for potential clients.
• Preparing script scenarios for informative or promotional videos related to accounting and tax services.
• Continuously researching content trends in the financial and accounting field to fuel new ideas.

Skills

• Minimum 4 years of practical experience in writing marketing content, preferably in accounting, legal, or financial consulting fields.
• High ability to simplify financial and tax terms in an easy and professional language.
• Excellent writing skills in Arabic (knowledge of English is preferred).
• Familiarity with SEO basics in marketing content writing.
• Ability to think creatively and generate ideas suitable for the audience interested in accounting services.
• Skills in preparing short informative video scripts.
• Good knowledge of social media platforms and content creation methods tailored to each platform.
• Good organizational skills and the ability to manage content evaluation effectively.
• Effective collaboration with other teams (Design – Marketing – Sales).
• Experience in marketing companies or working with multiple clients is preferred.