• Create , Develop and implement comprehensive social media and digital marketing strategies aligned with business goals including SEO/ SEM,PPC,and paid media

• Creating comprehensive marketing plans to achieve company goals.

• Oversee content creation, curation, and scheduling across all platforms.

• oversee the creation of engaging digital content (text, image, video)

• Manage and mentor social media specialists, coordinators,

• Monitor metrics (e.g., CTR, engagement rate, ROI) and adjust strategies based on data analytics.

• Allocating and managing the annual marketing budget for maximum ROI.

• Monitoring KPIs, analyzing market trends, and utilizing CRM/automation tools to measure campaign success.

• Leading digital marketing, social media, content marketing, and advertising efforts.

• Ensure a consistent, professional brand voice and image.

• Keep up-to-date with the latest social media trends, tools, and algorithm changes
   

Requirements

• Experience: Proven experience as a social media manager,  senior marketing, director, or similar role, often with 5+ years in marketing.

• Education: Bachelor’s degree in marketing, communications, or a related field.

• Platform Knowledge: In-depth knowledge of social media platforms, 

• Expertise in SEO/SEM, Google Ads, social media marketing, and CMS platforms

• Tools: Familiarity with social media management tools (e.g., Hootsuite, Sprout Social) and analytics tools.

• Soft Skills: Strong leadership, communication, creative thinking, and project management skills