وصف الوظيفة
الأدوار والمسؤوليات
تعظيم الإيرادات الفندقية والربح وحصة السوق من خلال تطوير وتنفيذ استراتيجيات ناجحة للإدارة والتسعير، استناداً إلى تقييم الظروف السوقية الحالية والمتوقعة. نسعى لتحقيق توازن بين احتياجات جميع أصحاب المصلحة من خلال توظيف والاحتفاظ بأكثر المواهب شغفاً وخبرة وروح ريادية. التنبؤ والميزانية: المشاركة الفاعلة في إعداد وتقديم ميزانية الغرفة وخطة العمل السنوية. إنتاج توقع دقيق لإيرادات الغرف للأشهر الاثني عشرة القادمة. إعداد التوقع على مستوى اليوم/القطاع للأيام الـ 90 القادمة. تعزيز دور قيادي قوي في اجتماع التوقع الشهري. تحليل البيانات: رصد وتحليل ظروف السوق استناداً إلى جميع مصادر البيانات المتاحة لكل من الماضي والمستقبل. رصد وتحليل والتعليق على الأداء ضمن السوق الحالي والماضي والمستقبل. إعداد تعليقات نهاية الشهر، بما في ذلك التفصيل، إحصاءات البلد، تحسين نوع الغرفة، البيع المرتد، أكثر الحسابات إنتاجاً، أداء GDS والمواقع الإلكترونية، أداء STR. وضع وتنفيذ الاستراتيجية: تحديد فترات الحاجة بشكل استباقي وتكييف استراتيجية المبيعات والتسعير وفقاً لذلك، ومشاركتها مع GSO. تحديد بنية الأسعار، تقويم الطلب واستراتيجية البيع المرتد. التأكد من أن جميع الأنظمة (PMS، RMS، CRS، مواقع الطرف الثالث) مُدارة بأفضل شكل خلال نافذة الحجز الكلية من حيث المحتوى والبيانات. تنفيذ وإدارة استراتيجية المبيعات والتسعير بفعالية في جميع قنوات التوزيع بما فيها، وليس حصراً، الموقع الإلكتروني المميز، الأطراف الثالثة وGDS. حماية سلامة الأسعار والتأكد من أن جميع قنوات الحجز ترد بالتوافر والسعر المناسبين للأيام الـ 365 القادمة. إدارة المخزون واستراتيجية البيع الزائد. إجراء تحليل تشريد المجموعة مع مراعاة التحسين الشامل للإيرادات والربح. مراقبة حجز الكتل والـ
Job Description
Roles & Responsibilities
Maximize hotel revenue, profit and market share through development and implementation of successful inventory and pricing strategies, based on the evaluation of current and anticipated market conditions. We strive to balance the needs of all stakeholders by hiring and retaining the most passionate, experienced and entrepreneurial talents. Forecasting and Budgeting: Actively take part of the Room s Annual Budget and Business Plan preparation and presentation Produce an accurate room Revenue forecast for the upcoming 12 months. Prepare the forecast at the day / segment level for upcoming 90 days. Hold a strong leadership role in the monthly Forecast Meeting Data Analysis: Monitor and analyze Market conditions based on all available data source for both past and future. Monitor, analyze and comment on performance within the Market for current, past and future. Prepare month-end Comments, including Segmentation, Country statistics, Room Type optimization, upselling, Top producing account, GDS and website performance, STR performance. Strategy Setting and deployment: Pro-actively identify need period and adapt Sales & Pricing strategy accordingly, share with GSO Set Rate structure, Demand Calendar and Upsell strategy Ensure all systems (PMS, RMS, CRS, 3rd Party Sites ) are all maintained in the most optimized manner for the full booking window in terms of content and data. Implement and effectively manage the sales and pricing strategy, in all distribution channels including but not limited to branded website, 3rd parties and the GDS. Safeguard Rate integrity Ensure property all reservation channels are returning the appropriate availability and rate for the upcoming 365 days. Manage inventory and oversell strategy Perform Group displacement analysis taking into consideration the overall Revenue and profit optimization. Control block pickup and timely wash, especially during the peak season / high demand days Follow up on lost business and bring information about them to the knowledge of the department superiors. Perform account evaluation (Corporate / Wholesale) on a yearly basis. Communication, Culture and development: Provide Executive Committee with regular Revenue Management updates. Lead the Weekly Revenue Meeting; clearly communicate to hotel the strategic vision and objectives on how to drive revenue and improve performance. Ensure the strategy is fully supported by all department. Organize regular educational and information meetings on Systems, data entry standard, RM concepts and KPIs for Reservations, E-Commerce, Sales& Marketing, G&E Sales, Front-Desk. Ensure good contact and cordial working relationships with Competitor hotels, keep a close eye on market developments (renovation, special campaigns, theme events etc.) Share this information with colleagues. Stay up to date with system development, updates and enhancement as well as industry practices. Attend all webinar sessions organized by Regional Offices and Corporate Offices. Share Best practices and relevant Market Insights with Regional or Corporate Offices. Data Quality & Compliance: Ensure Kempinski Revenue Management & Reservations standards and initiatives are implemented and adhered to. Control Rate Report, Rate Override Report, Comp and House Rooms report and rebates on a daily basis. Spot check reservation made reports and calls. Ensure BI tool data is accurate Ensure all tasks covered in the Daily / Monthly / Yearly checklists are executed as per guidelines. Leadership & Team Management Ensure there is a fully trained backup person for each of the tasks described in the checklist for Business continuity plan. Recruit, train and manage performance of direct reports. Set goals, mentor and motivate the team. Conduct regular performance evaluation. Assist in developing a career path for direct reports. Overall Objectives: Responsible for maximizing the overall revenue through development and implementation of effective pricing and distribution strategies based on demand and market analysis in order to increase total profit and gain market share. To develop the overall pricing strategy for all segments, feeder markets and distribution channels, in conjunction with Director of Sales and Marketing. To drive Revenue and Profit Performance and increase Market Share To spread a Revenue Culture within the hotel teams. Other Perform any other duties as assigned by management.
Desired Candidate Profile
- Minimum of high school, Baccalaureate (Abitur), A-level exam and a Professional Certification (Bachelor, University Degree, Hotel School Diploma).
- A minimum of 2 years experience in Revenue Management, including electronic distribution
- A proven track record of increasing revenue streams or strengthening the performance of a property
- Experience with data analysis, including E-Commerce KPIs
- Ability to work and communicate in a multinational environment: English excellent verbal and written skills
- Local language excellent verbal and written skills (as applicable)
- Additional language (s) would be considered an asset
- Opera PMS Opera Central Systems / SynXis Channel Manager RMS knowledge, preferably with IDeaS or EZRMS
- Good keyboard skills and proven working knowledge of Microsoft Office including PowerPoint Excel advanced skills
- Must be in possession of / be eligible for a working permit in the region of hire.
- People Leadership
- Stakeholder Relationship Management and Communication
- Driving Results
- Commercial and Financial Acumen
- Strategic Thinking and Innovation
- Change Management
- Kempinski Brand Identification