Job Description

Roles & Responsibilities

The Sales Manager – HDPE Pipes is responsible for developing and executing the commercial strategy to grow sales, market share, and profitability for the company's HDPE pipe product lines across assigned regions and customer segments. The role will manage key customer relationships, lead a sales team, develop channel partners and distributors, and collaborate with technical, supply chain, and product teams to deliver customer-focused solutions and achieve revenue targets.

Desired Candidate Profile

Key Responsibilities

Sales Strategy & Planning

• Develop and implement a comprehensive sales strategy for HDPE pipes aligned with company objectives and market demand.

• Define annual sales targets, territory plans, pricing strategies, and promotional activities to achieve revenue and margin goals.

• Analyse market trends, competitor activities, and customer needs to identify growth opportunities and risks.

Business Development & Key Accounts

• Identify, prospect, and win new customers across sectors such as municipal water, irrigation, industrial, oil & gas, and construction.

• Manage and grow strategic key accounts through regular engagement, commercial negotiations, and value-added proposals.

• Develop and maintain long-term relationships with consultants, contractors, distributors, and government procurement bodies.

Technical & Commercial Support

• Work closely with Technical and Product teams to develop tailored HDPE pipe solutions, specifications, and value propositions for customers.

• Support tender responses, product demonstrations, technical clarifications, and site visits as required.

• Provide commercial guidance on pricing, payment terms, contracts, and warranty conditions to protect company interests while meeting customer needs.

Marketing & Market Development

• Collaborate with Marketing to develop product collateral, case studies, technical datasheets, and promotional campaigns targeted at key segments.

• Represent the company at trade shows, industry events, and customer forums to promote HDPE pipe solutions and collect market intelligence.

• Drive specification inclusion with consultants and engineers through technical seminars, training sessions, and joint site activities.

Qualifications

• Bachelor’s degree in Engineering, Business, Commerce, or a related discipline. A technical qualification in civil, mechanical, or polymer engineering is advantageous.

• Postgraduate qualification (MBA or equivalent) is desirable.

Experience

• Minimum 5 years of sales experience within the pipes, plastics, building materials, infrastructure, or industrial products sectors.

• At least 3 years in a sales leadership role managing teams, channels, or key accounts.

• Proven track record selling HDPE pipes, PE materials, or related fluid-handling systems is highly desirable.

• Experience engaging with municipal authorities, contractors, consultants, and distributors across regional markets is an advantage.

Key Performance Indicators (KPIs)

• Sales Revenue | Gross Margin (%) | New Account Acquisition | Order Conversion Rate | Average Order Value | Sales Pipeline Coverage | On-Time Delivery | Customer Satisfaction (CSAT) | Tender Win Rate | Forecast Accuracy | Sales Cost to Revenue | Account Retention & Growth