Role Description The Social Media Manager is a full-time remote role responsible for planning, executing, and optimizing social media activities across key platforms. Day-to-day tasks include developing and scheduling posts, managing content calendars, and ensuring consistent brand voice and messaging. The role involves monitoring engagement, responding to comments and messages, and using analytics tools to track performance and refine strategies. The Social Media Manager will collaborate with internal stakeholders to align social content with marketing goals, support campaign launches, and identify trends and opportunities to grow audience reach and interaction. Qualifications Demonstrated skills in Social Media Marketing and Social Media Optimization (SMO) to plan and execute effective multi-platform campaigns. Strong Communication and Writing abilities to craft clear, engaging, and brand-aligned messages for diverse audiences. Experience with Content Strategy, including planning editorial calendars, defining target audiences, and aligning content with business objectives. Proficiency with major social platforms (e.g., Facebook, Instagram, X/Twitter, Linked In, Tik Tok) and familiarity with their analytics and publishing tools. Ability to analyze performance metrics, generate reports, and translate insights into actionable improvements. Strong organizational and time-management skills, with the ability to manage multiple campaigns and deadlines in a remote environment. Previous experience in digital marketing or social media roles; agency or multi-brand experience is a plus. Bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent practical experience.