Company Description COB Solution supports medical providers by improving operational efficiency, streamlining workflows, and implementing innovative solutions that enhance patient care. The company focuses on helping healthcare organizations optimize processes so they can deliver better clinical outcomes while sustaining growth. By combining technology, data-driven insights, and industry expertise, COB Solution enables clients to modernize their practices and remain competitive in a rapidly evolving market. Team members collaborate closely with providers to design practical, scalable solutions that create measurable impact.
Role Description The Senior Digital PR (US - Market Based) role is a full-time, on-site position located in El Maadi El Gadida. This role is responsible for planning and executing digital PR campaigns that strengthen COB Solution’s brand presence in the US healthcare market. Day-to-day tasks include developing and managing digital communication plans, building and maintaining relationships with media and online publishers, and crafting compelling content for press releases, thought leadership articles, and social media. The person in this role will monitor campaign performance, analyze market and audience data, and adjust strategies to maximize reach and engagement. They will also coordinate with marketing, product, and leadership teams to ensure consistent messaging, oversee project timelines, and support cross-functional initiatives that promote company services to medical providers.
Qualifications
Candidates should possess strong Digital Strategy and Digital Marketing skills, with experience in designing and executing integrated online campaigns for the US market. Candidates should possess excellent Communication skills, including writing, editing, and presenting, as well as the ability to tailor messages to media, partners, and healthcare stakeholders. Candidates should possess solid Analytical Skills to interpret campaign metrics, market data, and audience insights, and to translate findings into actionable recommendations. Candidates should possess effective Project Management skills to lead digital PR initiatives, manage timelines and budgets, and coordinate cross-functional teams. Experience in public relations, digital communications, or marketing within healthcare or technology sectors is highly beneficial. Demonstrated ability to work with US-based stakeholders and an understanding of US healthcare market dynamics is preferred. Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field, or equivalent practical experience. Proficiency with digital analytics tools, social media platforms, and content management or marketing automation systems is an advantage.