Join our team at Tawzef for Recruitment & HR Consultancy, a fast growing, tech driven HR powerhouse shaping the future of talent solutions across the region.
Location: Nasr city
Key Responsibilities Research & Strategy Develop content briefs based on business goals, SEO opportunities, and audience needs. Conduct interviews with internal experts and clients to gather insights and success stories. Perform market and industry research using credible sources and relevant regulations. Content Creation Create SEO articles, landing pages, case studies, proposals, email campaigns, Linked In content, and video scripts. Adapt content for different audiences and buyer journey stages. Write and edit content in both Arabic and English. Prepare creative briefs and review design/video assets. Distribution & Optimization Repurpose content across website, blog, Linked In, email, and sales channels. Conduct A/B testing for headlines, subject lines, and CTAs. Monitor performance and optimize content based on insights and analytics. Governance Maintain editorial calendars and content workflows. Ensure brand consistency through style guides and terminology standards. Conduct factchecking, plagiarism reviews, and compliance checks. Requirements3–6 years of experience in B2B content marketing or copywriting. Experience in HR, recruitment, outsourcing, or Saa S is preferred. Strong portfolio of SEO content, case studies, landing pages, and video scripts. Excellent English proficiency. Knowledge of Egypt's HR and employment market is a plus. Proficiency in Google Workspace, Ahrefs/Semrush, Screaming Frog, Google Analytics, Search Console, Zoho CRM/Campaigns, Linked In, Canva/Adobe Express, and AI content tools.