Company Description COB Solution empowers medical providers by improving operational efficiency, optimizing workflows, and delivering innovative solutions that enhance patient care. The company focuses on helping healthcare organizations streamline processes so they can concentrate on better clinical outcomes. Through technology-enabled services and data-driven strategies, COB Solution supports sustainable growth for its clients. Team members collaborate closely with healthcare partners to design practical, scalable solutions that address real-world challenges. The organization values innovation, accountability, and continuous improvement in everything it does.
Role Description This is a full-time, on-site Global Marketing Manager role focused on the US market, based in El Maadi El Gadida. The Global Marketing Manager will develop and execute marketing strategies to grow COB Solution’s presence in the US healthcare sector, including brand positioning, go-to-market plans, and campaign roadmaps. Daily responsibilities include planning and managing multi-channel campaigns, coordinating digital and offline marketing activities, and collaborating with sales, product, and leadership teams to align initiatives with business goals. The role will involve conducting market and competitor research, defining target segments, and refining messaging for providers, health systems, and other stakeholders. The Global Marketing Manager will also track and analyze key performance metrics, manage marketing budgets, oversee external agencies or vendors, and prepare regular reports and presentations for internal stakeholders.
Qualifications

Proven experience in marketing management, ideally with exposure to global or US-based healthcare or health-tech markets. Strong skills in developing and executing integrated marketing strategies and campaigns (brand, demand generation, and product marketing). Experience with digital marketing channels and tools (e.g., marketing automation, CRM, social media, SEO/SEM, email marketing, content marketing). Ability to conduct market, customer, and competitor research and translate insights into actionable marketing plans. Demonstrated strength in project and stakeholder management, with the ability to coordinate cross-functional teams and external partners. Excellent written and verbal communication skills in English, with the ability to tailor messaging to different audiences in the US market. Strong analytical skills, including comfort with KPIs, dashboards, and marketing performance reporting. Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree or relevant certifications are a plus. Familiarity with healthcare operations or medical provider workflows is highly beneficial. Ability to work on-site in El Maadi El Gadida and collaborate effectively in a multicultural, fast-paced environment.