Core Objective of the Role

To design, coordinate, and execute digital and on-ground marketing initiatives that:

• Increase awareness of Hand in Hand’s impact
• Convert awareness into donations and partnerships
• Support fundraising campaigns throughout the year

Key Responsibilities

1. Digital Marketing – Donation-Driven

Social Media Management (with Agency – Nichbell)

• Act as the internal owner of all digital content related to fundraising
• Coordinate closely with Nichbell to ensure:
  
  • Content is engaging, emotional, ethical, and donation-focused
  • Clear calls-to-action (donate, support, partner, share) are always present
     
• Ensure platforms are used strategically:
  
  • Instagram & Facebook → individual donors
  • LinkedIn → corporate donors & partners

Media Buying & Digital Campaigns

• Oversee media buying with the agency
• Ensure paid campaigns are directly linked to fundraising goals, such as:
  
  • Donations
  • Lead generation for fundraising
  • Awareness for upcoming donation drives
• Track ROI, cost per donation, and campaign performance.
• Continuously optimize campaigns based on results

2. LinkedIn Management – Corporate & CSR Fundraising

• Own and manage Hand in Hand’s LinkedIn presence
• Position Hand in Hand as:
  
  • A credible, transparent, high-impact NGO
  • A strong partner for CSR, foundations, and corporates
• Create and coordinate content highlighting:
  
  • Impact numbers and outcomes
  • Partnerships and success stories
  • Thought leadership in prosthetics and rehabilitation
• Support corporate fundraising and partnership outreach through visibility and credibility

3. On-Ground (Offline) Marketing & Fundraising Support

• Plan and support on-ground marketing activities that contribute to fundraising, including:
  
  • Fundraising events
  • Awareness campaigns
  • Booths, activations, and exhibitions
  • Corporate events and donor meetings
• Coordinate production of:
  
  • Banners, brochures, roll-ups, videos, and printed materials
• Ensure on-ground messaging is aligned with digital campaigns and fundraising objectives

4. Fundraising Campaign Planning & Execution

• Work closely with the fundraising team to:
  
  • Translate fundraising targets into marketing campaigns
  • Support seasonal and emergency fundraising campaigns (e.g. Ramadan, urgent cases)
• Develop clear execution plans:
  
  • Messaging
  • Channels
  • Timelines
  • KPIs

5. Impact Storytelling (With Fundraising Lens)

• Ensure storytelling focuses on:
  
  • Real patient journeys
  • Measurable impact
  • Long-term change enabled by donations
• Maintain ethical, respectful, and accurate representation of beneficiaries
• Provide agency and internal teams with strong briefs and real field content

6. Performance Tracking & Reporting

• Track and report on:
  
  • Campaign reach and engagement
  • Donation-related KPIs (in coordination with fundraising)
  • Digital and on-ground campaign effectiveness

Use insights to continuously improve fundraising results

Benefits:
We offer festive bonuses up to 1/2 a month of the salary as well as up to 2 months of the salary at the end of the year based on performance.