Job Purpose:Responsible for owning and executing the content strategy across all key digital platforms for the consumer finance brand. The role focuses on creating platform-specific, performance-driven content that supports brand awareness, lead generation, app registrations, and business campaigns, while ensuring alignment with brand guidelines and compliance requirements. Job Resoponsibilites:Manage social media pages, content calendars, and day-to-day publishing Grow and engage in the fan base through relevant, performance-driven content Develop and execute distinct content strategies for each platform (Instagram, Facebook, Tik Tok, Linked In, Google Search & Display Plan and create content tailored to platform behavior (e.g., Tik Tok vs. Instagram & Facebook Produce content for awareness, lead generation, and app registration campaigns Create clear, compliant social media communications for offers and new financial services Work closely with performance team to maximize content impact.
Job Requirments:Bachelor’s degree in marketing, Business Administration, or Mass communication or a related field.2-3 relevant years of experience in digital marketing or content marketing roles. Experience in consumer finance, fintech, banking, telecom or e-commerce preferred. Strong content creation and storytelling skills. Platform-specific content knowledge. Performance-driven mindset. Strong Command of English