- Develop and implement effective marketing strategies aligned with the company’s business objectives.
- Manage and execute marketing activities for ABB products and solutions (Electrical Panels & Power Solutions).
- Conduct market research, competitor analysis, and identify growth opportunities.
- Lead, manage, and evaluate the marketing team’s performance.
- Plan and manage digital and traditional marketing campaigns.
- Coordinate closely with sales and technical teams to strengthen brand presence and increase market share.
- Prepare periodic reports and monitor marketing KPIs.