Objective:
Build and protect Up-Fuse’s brand image while increasing visibility, credibility, and partnerships through PR, storytelling, and strategic marketing initiatives.
Key Responsibilities:
Develop and execute PR and brand communication strategy for b2b and b2c
Manage media relations, press releases, and coverage
Build partnerships with corporates, NGOs, and institutions
Oversee brand storytelling (impact, sustainability, collections)
Coordinate campaigns across PR, events, and digital marketing
Ensure messaging consistency across all platforms
Support launches, events, workshops, and major milestones
support in events as Up-fuse representative
Support in Shoot & Campaigns