Objective:
Drive measurable growth in visibility, engagement, and conversions across digital channels, with a strong focus on B2B, collections, workshops, and sales performance.
Key Responsibilities:
Build and execute the digital marketing strategy aligned with sales targets
Manage social media calendars, campaigns, and boosting (Instagram, LinkedIn, website)
Translate sales data into marketing actions (push, pause, adjust)
Support B2B campaigns (case studies, launches, seasonal pushes)
Coordinate with Sales to align messaging, offers, and timing
Track and report KPIs (reach, engagement, conversions, CTR, ROI)
Manage digital assets and ensure brand consistency
Manage our Shopify account - Update website layout ( looke & feel )