BLU Smart Toothbrush is a startup and an innovative oral care brand that utilizes connected technology to track brushing and flossing habits through a user-friendly app that is both intuitive and easy to use. We are seeking a dedicated brand manager to oversee day-to-day support as well as:
Key Responsibilities
- Develop and execute comprehensive digital brand strategies to enhance brand awareness and engagement across all online platforms.
- Oversee the creation, curation, and management of digital content that aligns with brand guidelines and business objectives.
- Monitor and analyze digital brand performance metrics to provide actionable insights to optimize campaigns and drive growth.
- Manage Amazon, Walmart, and Shopify stores, including budget allocation, targeting, and performance tracking.
- Lead social media strategy and execution.
- Develop comprehensive performance reports and analyze key metrics (KPIs, ROI, Conversion Rates) to guide strategic decisions.
- Create and implement digital marketing strategies aligned with organizational goals.
- Manage social media channels and oversee SEO/SEM activities to enhance online visibility.
- Collaborate with the design and content teams to ensure cohesive and effective marketing campaigns.
- Stay updated on emerging trends, tools, and best practices in the digital marketing landscape.
Job Requirements
- Brand management.
- Proficiency with Amazon Seller Central, Shopify, Walmart Seller Central, SEO, Google Analytics, and Meta Business Suite.
- In-depth knowledge of SEO/SEM methodologies and techniques.
- Excellent analytical abilities, with strong reporting and presentation skills.
- Exceptional time management skills and the ability to meet deadlines.
- Fluency in English, both spoken and written.
- Professional-level marketing content writing skills.
Minimum of 5 years of experience in digital brand management, digital marketing, or a related field.Proven track record of developing and executing successful digital brand strategies.Strong understanding of digital marketing channels, including social media, content marketing, and paid advertising.Excellent analytical skills with the ability to interpret data and generate actionable insights.Exceptional communication and interpersonal skills for effective collaboration with internal and external stakeholders.Experience managing digital projects and campaigns from conception to execution.Ability to work independently and remotely, demonstrating strong organizational and time management skills.Creative mindset with a keen eye for detail and brand aesthetics.Familiarity with digital analytics tools such as Google Analytics, SEMrush, or similar platforms.Adaptability to fast-paced environments and evolving digital trends.