Job Purpose

The National Sales Manager – Paints is responsible for leading, managing, and expanding Eagle Paints’ domestic sales operations. The role aims to achieve sustainable revenue growth, strengthen market presence, and ensure high-performance execution through strategic planning, team leadership, and strong customer relationship management. This position requires a seasoned leader with extensive experience in the paints and coatings industry to enhance competitiveness and support the company's commercial objectives.

Key Result Areas (KRAs)

Sales Strategy & Revenue Growth

• Develop, implement, and monitor national sales strategies aligned with company targets.

• Achieve annual revenue, profitability, and market share objectives.

• Identify growth opportunities across regions and segments.

Sales Team Leadership & Performance

• Lead, develop, and coach the nationwide sales team to ensure target achievement.

• Implement performance management and incentive systems.

• Ensure proper territory planning and customer coverage.

Market Expansion & Customer Development

• Drive expansion in existing and new regional markets.

• Strengthen relationships with key accounts, distributors, contractors, and project customers.

• Conduct regular customer visits to maintain strong engagement and identify new opportunities.

Market Intelligence & Competitor Analysis

• Monitor market trends, competitor activities, and pricing changes.

• Provide insights and recommendations to support strategic commercial decisions.

• Adjust sales tactics to maintain competitiveness.

Pricing, Forecasting & Budget Management

• Oversee pricing structure to ensure both competitiveness and profitability.

• Prepare accurate sales forecasts for planning and production alignment.

• Ensure adherence to sales budgets and cost control.

Cross-Functional Collaboration

• Coordinate closely with Production, Supply Chain, and Marketing to ensure product availability and campaign success.

• Resolve customer issues through effective collaboration with internal teams.

Performance Reporting & Continuous Improvement

• Prepare and present regular sales performance reports.

• Propose improvements to processes, policies, and market execution.

• Track KPIs and ensure corrective actions where needed