Job Title

Senior Media Buyer – Food & Beverage

Job Description

We are looking for a highly professional and results-driven Media Buyer with proven experience in the Food & Beverage industry to join our growing team. The ideal candidate will be responsible for planning, executing, optimizing, and scaling paid media campaigns across digital platforms to drive sales, brand awareness, and customer acquisition.

This role requires a strong analytical mindset, deep knowledge of paid advertising platforms, and hands-on experience managing high-budget campaigns for F&B brands.

Responsibilities

Plan, execute, and optimize paid media campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, TikTok, and Snapchat

Develop full-funnel media strategies tailored specifically for Food & Beverage brands

Manage and scale advertising budgets efficiently while maintaining strong ROAS and CPA

Conduct audience research, targeting, and retargeting strategies

Collaborate with creative and content teams to brief ad creatives and improve performance

Monitor daily campaign performance and provide actionable insights

Perform A/B testing on creatives, audiences, and offers

Track, analyze, and report on KPIs including ROAS, CPA, CTR, CPC, and conversions

Stay updated with platform updates, trends, and best practices in F&B advertising

Coordinate with marketing and operations teams to align campaigns with promotions and launches

Requirements

3+ years of hands-on experience as a Media Buyer

Strong experience in the Food & Beverage industry is a must

Proven track record managing high-spend paid media accounts

Advanced knowledge of Meta Ads Manager and Google Ads

Experience with conversion tracking tools (Meta Pixel, Google Analytics, GTM)

Strong analytical and optimization skills

Ability to work with performance data and turn insights into action

Excellent communication and reporting skills

Experience working with e-commerce or delivery-based F&B brands is a plus

Job Type

Full-time

On-site

This position starts with a 3-month probation period, after which the employee will be confirmed based on performance.