1. Commercial Strategy & Leadership

• Develop and execute commercial strategies aligned with the company’s overall business goals and long-term vision.
• Lead and manage the Sales, Customer Relations, and Business Development activities.
• Identify and evaluate new markets, segments, and product opportunities within specialty chemicals, industrial chemicals, and value-added solutions.
• Collaborate with Business Development and Production teams to guide new product development based on market needs.

2. Sales & Revenue Growth

• Set annual sales targets, revenue forecasts, and growth projections.
• Drive direct sales activities, key account management, and channel distribution.
• Strengthen competitive positioning through differentiated service, technical support, and quality assurance.
• Monitor sales performance metrics and implement corrective actions when necessary.

3. Marketing & Market Intelligence

• Oversee branding, product positioning, and marketing communications.
• Ensure market research is conducted to track industry trends, chemical regulations, competitor activity, and customer behavior.
• Develop pricing strategies optimized for market conditions, cost structures, and profitability targets.

4. Customer Relationship Management

• Build strong relationships with key customers across industrial, specialty, and B2B sectors.
• Manage strategic partnerships and long-term supply agreements.
• Ensure customer satisfaction metrics and complaint-handling processes are effective and consistent with quality standards (ISO, GMP, etc.).

5. Commercial Operations & Compliance

• Oversee contract negotiation, bids, tenders, and long-term commercial agreements.
• Ensure commercial activities comply with industry regulations, environmental requirements, and safety policies.
• Improve processes across supply chain coordination, demand planning, order fulfillment, and logistics to enhance customer experience.

6. Financial Management & Reporting

• Prepare commercial budgets and revenue forecasts.
• Analyze sales margins, product profitability, and ROI for commercial initiatives.
• Report commercial performance to the Executive Team and Board of Directors.