- Develop and execute comprehensive digital marketing strategies to enhance the company’s online presence and brand awareness.
- Plan, implement, and optimize digital campaigns across social, search, and performance marketing.
- Identify and engage with key digital influencers and partners to expand the company’s reach.
- Oversee content, SEO, and creative development.
- Analyze and report on digital marketing performance metrics, providing actionable insights and recommendations for continuous improvement.
- Track KPIs: CAC, ROAS, traffic, engagement, and conversions.
- Manage the digital budget and optimize spending.
- Collaborate with the E-commerce Manager for sales-driven campaigns.
- Oversee content creation and ensure consistency in brand messaging across all digital platforms.
- Stay current with industry trends, emerging technologies, and best practices in digital marketing.
Bachelor's degree in Marketing, Business, or related field (MBA preferred).7-10 years of experience in FMCG, nutraceuticals, or e-commerce marketing.Strong knowledge of both traditional brand management and digital performance marketing.Proven experience managing agencies, media budgets, and digital platforms.Creative thinker with strong analytical and leadership skills.Excellent communication in English and Arabic.