- Develop and implement comprehensive marketing strategies tailored to coffee shops and restaurant brands.
- Lead market research initiatives to identify trends, customer preferences, and competitive positioning within the F&B sector.
- Oversee the planning and execution of promotional campaigns, digital marketing, and brand activations.
- Collaborate with operations, culinary, and design teams to ensure cohesive brand messaging across all customer touchpoints.
- Manage marketing budgets, allocate resources effectively, and track ROI for all campaigns.
- Build and maintain relationships with media, influencers, and strategic partners to maximize brand exposure.
- Analyze campaign performance data and generate actionable insights to optimize future marketing efforts.
- Supervise and mentor a team of marketing professionals, fostering a culture of creativity and accountability.
- Coordinate with external agencies and vendors to deliver high-quality marketing materials and events.
- Ensure all marketing activities comply with company standards and regulatory requirements.
Minimum of 9 years of progressive experience in marketing, with a focus on the food and beverage or hospitality industry.Demonstrated success in developing and executing marketing strategies for coffee shops and/or restaurants.Strong leadership skills with experience managing teams and cross-functional projects.Proven ability to analyze market data and translate insights into actionable marketing plans.Excellent communication, presentation, and interpersonal skills.Experience managing marketing budgets and optimizing spend for maximum impact.Proficiency in digital marketing platforms, social media, and content creation.Ability to work onsite and collaborate effectively with internal and external stakeholders.Creative thinker with a results-driven approach to problem-solving.Fluency in English.